6 Tips on Writing Great Emails

So it’s time to write your first email and you’re stuck!
After what seems to be an eternity (usually about 15 minutes) of typing, deleting and starting over, your page is still blank. You just can’t seem to find the right words to say that best describes your message.

What in the world should I write? Maybe you have a lot to say but don’t know where to start. Or could it be that you’re just dealing with a case of the worst writer’s block ever? Well, it’s no surprise that knowing what to write can be one of the biggest hurdles you face.

Here’s a resource I found to be extremely helpful as I have struggled many times over the years with “writer’s block”. I decided to reach out to Aweber for help and I recommend you do too.

They created a series of email templates that will take the guesswork out of writing your first emails. You’ll find there are templates designed for your autoresponder series, welcome emails, and for one-time email  broadcasts.

The templates are super easy to use and you can just fill in the blanks, then simply copy and paste the content into your emails.

Visit this link for more details.


  1. Bring Value to Your Readers – Your subscribers are busy and receive many emails per day already. So make sure that every email you send serves the purpose of helping your audience, whether you answer common questions they might have about your company or product, or solve a problem.
  2. Remember Your Subscribers Are People – They want to know you have their best interest at heart. If you’re in this mindset before you begin writing, it becomes a lot easier to identify what type of content is
    valuable to them.
  3. Make Your Emails Interesting – As you provide your readers with helpful tips and updates, keep it engaging. Keep your emails concise and relevant to their lives. Liven it up with a little bit of humor, engaging visuals, and more to capture their interest!
  4. Select Content You Already Wrote – If you get stuck writing an email the chances are, you already wrote what you’re trying to say somewhere else. The content you need just might be in a social post or an email you may have written to a customer already.
  5. Talk to One Person Instead of One Thousand – No matter how many subscribers you have, every email should be written as though you’re sending it to one person at a time. If you think about writing to one individual, the message will likely translate to everyone you hope to address.
  6. Choose HTML and Plain Text Emails Wisely – Consider the way you send your emails and how each might convey your message differently to subscribers. Either email type works however, many business owners prefer to send plain text messages because they feel it’s more personal than the brochure feel of an HTML email.

To experience what simple email marketing and great support is really like, give Aweber try.

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